I once hired a firm to promote my books. Their strategy was to submit a press release (which I wrote) to news outlets and…campaign over. No delving into what made my work or media presence unique. Little follow up to unearth promotional avenues.
My promotional style makes the public feel they just came upon the next big thing. It positions your brand as authentic, exciting, and fresh and capitalizes on what sets you apart. Follow-up and follow through is key to my approach.